fathom

The Rise and Fall of Fathom Cruises: Carnival’s Experiment in Social Impact Travel

In 2016, Carnival Corporation introduced fathom, (stylized with a leading lowercase ‘f’) a new cruise brand that sought to redefine the industry by blending tourism with volunteerism, commonly known as “voluntourism.” Fathom’s mission was unique: it promised travelers a chance…

Carnival Corp. Pulls the Plug on fathom

Carnival Corp has decided to send fathom’s Adonia back to UK’s P&O Cruises. They will not replace her with another ship. This effectively spells the end to the start-up line. Carnival Corp instead announced that social impact excursions, the focal…

Back When You Could Cruise to Cuban

This post originally appeared on CruiseInd 8 years ago and goes over the background of how Americans could legally cruise to Cuba. It was posted just prior to Royal Caribbean announcing that the Empress of the Seas would be their…

fathom Sails into Cuba

After a rocky start, Carnival Corp’s fathom brand is now officially underway. After an inaugural cruise to the Dominican Republic, fathom’s Adonia(ex- R Eight, Minerva II, Royal Princess) made quite to scene as the first american based cruise ship to…

fathom Cancels Inaugural Voyage

Carnival Corp.’s newest brand is off to a rocky start. I posted last night that I observed her stuck in port longer than she should have been. #Adonia is still in #Miami. Supposed to leave this afternoon, @fathomtravel pic.twitter.com/gyJLxFUVp9 —…

More Details on Fathom’s Onboard Offerings on Adonia

Here’s details just released about the onboard product of Fathom’s Adonia. The destinations, whether it be Cuba or Amber Cove, are definitely stressed with each and every soft product onboard. via Fathom: Fathom, the pioneer in social impact travel and…

Carnival Corp. Granted Governmnet Approval for Cruises to Cuba

Big news from Carnival today: Carnival Corporation & plc , the world’s largest travel and leisure company, today announced that the U.S. Department of the Treasury and the U.S. Department of Commerce granted approval for the company to begin travel to…

[Analysis] Carnival Creates fathom.

Background Last week, Carnival Corporation & plc launched their 10th brand, fathom (the ‘f’ is lowercase). They will transfer the 2001-built, 30,277gt Adonia (ex-R Eight, Minerva II, Royal Princess) from P&O Cruises to this new brand. The concept behind fathom…

New Cruise Line: Carnival Launches Fathom Brand with P&O’s Adonia

Our liveblog is here. Here’s the website for Fathom. And below is the full press release on Carnival Corp.’s exciting new venture: via carnival corp. Carnival Corporation & plc, the world’s largest travel and leisure company, today named Tara Russell…

[LIVEBLOG]: Carnival Corp.’s Big Announcement in NYC

Hello all and welcome to the live blog of Carnival Corp’s big announcement in New York City. 1:10pm: My Wild Guess: I’m hoping for details on the big 9 ship order placed earlier in the year but it might be…