Although its not what you would this it would be. Rick Sasso, President of MSC Cruises USA has published the book UnselfishWorld. It is described as follows:

With so much stress and conflict surrounding all of us these days, UnselfishWorld is a refreshing reminder that we can all be a bit more selfless if we try, and that doing so could have a wonderful influence on how we share this world together

CBS Miami has some good follow up on the book. Basically it’s targeted at the “Me Generation.” Basically its targeted at me. As I am proud to say that I am a member of such club!