Royal Caribbean’s upper-premium brand, Azamara Club Cruises, has re-branded to simply, Azamara.The design philsophy surrounding their new logo is broken into three different parts; “an open world symbol; the two artistic strokes represent both land and sea experiences; the star in the design is representative of Azamara’s namesake “Acamar,” which means the brightest star in the southern sky. and represents the brand’s ‘north star’; like a compass that drives balance, direction and dependability. “They also introduced the new tagline, Venture Beyond the Sea. This pairs with their newly released land tours. They’re building strongly upon the pre and post cruise experience allowing guests to travel more inland.