I noticed yesterday that Voyages of Discovery included me in a tweet. I though cool! A cruise lines knows who I am. But then I saw what the tweet actually was. It was a sales promo. Ugh! Listen up! USE A SEPARATE TWITTER FOR SALES! Maybe if a line is having some sort of fleet wide special make one post, but the love of everything, DO NOT INCLUDE OTHER USERS IN THERE! This breaks so much twitter etiquette.
I would be more than happy to consult you on how to more effectively utilize social and new media.