Cunard Line, Ocean Village Holidays and P&O Cruises will emphasize a reduction in fuel, water, and waste in 2009-2010. These joint lines form a division of Carnival called Carnival UK. This new green strategy comes courtesy of their first sustainability report.

David Dingle, Canrival UK CEO

"As an industry, we recognize the need to balance out the actions required to sustain an ever-increasing economic benefit for the communities affected by our operations with that of fulfilling wider social and environmental needs. As a company, we recognize the need to set the agenda for building an industry that is sustainable economically, socially and environmentally."

Carnival UK released the following:

5% decrease fuel consumption

11% decrease in CO2 emissions

3% decrease in water used onboard