Pretty slow recently. I’m eagerly awaiting photos from the Carnival Dream which has set sail on her maiden voyage.
Carnival reported that it earned 1 Billion (not million) this summer. This is good news as Micky Arison stated that guests are now booking more and more in advance, meaning the market is rebounding.
NCL is launching a new marketing project for the Norwegian Epic. Concentrated on social media (a genius move on their part I believe) and online advertising. You will soon be seeing the phrases “That’s Epic” ; “A world class resort that likes to travel” ; “Blurring the line between journey and destination” ; “7 days that will make your whole year” ; “200 feet of OMG”; and “A butler and a concierge might sound excessive. That’s the point.” Props to NCL for jumping on the social media/new media bandwagon. That is where the future of advertising lays. Now if only they can exploit their twitter to its fullest extent.